For founders still running everything themselves, where growth feels chaotic
So your team knows what to do,
your pipeline becomes clear,
and you can finally breathe.
When companies grow, operations often fall behind
You might recognise some of this:
leads live across spreadsheets, inboxes and LinkedIn
the CRM exists but no one really trusts it
tasks live in people’s heads instead of clear systems
communication is slow and still feels fragmented
events and partnerships generate contacts but nothing follows up
reporting takes hours and still feels unreliable
Your team is doing their best.
But the systems around them are too complex, fragmented, or unclear to support growth.
You don't need more tools.
You need someone
who can make sense
of what you already have
I'm Sofia, a COO and systems architect.
I work with growing companies when operations start to fall behind.
Most founders I work with already have the tools.
What they don’t have is clarity across them.
Someone to step back, connect the pieces,
and make everything work as one.
I don’t bring a template. I bring the thinking.
And I stay close enough to make sure it actually works in practice.
The result isn’t more complexity.
It’s operations that finally work the way your business needs them to.
How we get started
Everything starts with a conversation.
01 — 30-min call (free)
We talk about where you are and where you want to get to.
No pitch, just clarity.
02 — Audit & Strategy
I get access to your systems, numbers and workflows.
Over 2–3 weeks, I map what exists, what’s missing, and what needs to change.
03 — Presentation
I show you what I found, what the path forward looks like, and what it would take to get there.
04 — We build it together
If it's the right fit, we move forward together.
If not, you still leave with a clear picture of your operations, and that alone is worth the conversation.
Less time managing. More time leading.
The right structure finally does that for you.
How we can work together
Where are you right now?
-
You're growing but nothing is properly connected yet. Leads live in spreadsheets. The CRM exists but nobody trusts it. Tasks live in people's heads. You're the only one who knows how everything works, and that's not sustainable.
I build the operational backbone your growth actually needs. Everything connected, simplified, and built around how your team actually works.
-
Opportunities are coming in. But the CRM isn't properly set up, tracking is inconsistent, and follow-up happens when someone remembers rather than when it should. It's not the product or the market. It's the system behind it.
I build the structure that makes your pipeline actually work, so the leads you generate actually convert.
-
What worked at 5 people doesn't work at 15. The tools are there but they've grown messy and disconnected. Your team is working around the system instead of through it.
I work alongside you as a strategic operations partner. Evolving your systems as you scale, so growth adds capability instead of complexity.
Whichever sounds like you, it all starts with a conversation.
This is for you if...
You're running a growing company and still involved in too much of the day-to-day
You're building a team but processes aren't keeping up with the people
You have tools but they're disconnected and nobody really trusts the data
You feel like the only person who truly understands how everything works
You want structure, but not corporate complexity
This is Not for you if...
You're not ready to give access to how your business actually operates
You're looking for a quick fix or a generic template
You want someone to just tell you what software to buy
Don't take my word for it…
-
![Gary Jones, Picker Pals programme Manager at Voice Ireland.]()
"Sofia streamlined and automated my time-consuming tasks, boosting productivity and freeing me for more important work. She’s approachable, efficient, and makes everything easy to understand."
Gary Jones | Picker Pals programme Manager at Voice Ireland
-
![Robin Hegarty, Brand Lead at Picker Pals | CD at The Studio]()
"Sofia’s expertise in organisational systems, CRM, and automation is unparalleled. Her ability to convert strategy into actionable, efficient outcomes has been instrumental."
Robin Hegarty | Brand Lead at Picker Pals | CD at The Studio
-
![Rosie Mansfield, Chief Executive at French Waterways.]()
"Sofia is incredibly dedicated to achieving her goals and bringing the team with her. She is a complete professional who can be trusted to drive your business no matter what department she looks after. "
Rosie Mansfield | Chief Executive at French Waterways
-
![Patrick Jackson, Founder and Creative Director at Picker Pals.]()
"Sofia is passionate about solving problems and making a positive impact, with a deep understanding of systems and platforms that makes the complex simple and the costly, affordable."
Patrick Jackson | Picker Pals Founder & Creative Director
-
![Taniel Strydom, Growth Marketing Manager.]()
"Sofia has an incredibly innovative and creative vision which gives an organisation that edge over their competitors. Sofia is one of the most inspiring and motivating leaders I've worked with."
Taniel Strydom | Growth Marketing Manager
-
![Romana Siracusa, Marketing Coach and Fractional CMO.]()
"Sofia was 100% about being proactive and ensuring that customers had an outstanding journey from arrival to purchase and beyond, throughout the entire e-learning experience."
Romana Siracusa | Marketing Coach | Fractional CMO
Ready to make sense of it all?
Start with a free 30-minute conversation. No pitch, no pressure. Just clarity on where you are and what's possible.
Not sure if this is right for you? That’s usually where we start.
Let’s take a look together.